Such mega-events are about much more than the sporting competitions themselves. Global sports events are rarely far from the public eye. Download and play the game for free The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. ![]() ![]() Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law) sports administrators (sports governing bodies) corporate sponsors of sports and other events potential mega-event host governments and law-makers civil rights organisations.Īmbush Marketing & the Mega-Event Monopoly Related Books All stock video clips can be downloaded for free, to be used in your next awesome video project under the Mixkit License Also check out Casino Chips, Casino, Poker, Board Game, Game, Casino Dealer and Deck of cards. COLLECT PROPERTIES, buy HOUSES and HOTELS and EARN RENT to win the game Just like the MONOPOLY game you remember.-Play the game WHENEVER YOU WANT as a single player. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. Book excerpt: This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. This book was released on with total page 764 pages. Louw and published by Springer Science & Business Media. Louwĭownload or read book Ambush Marketing & the Mega-Event Monopoly written by Andre M. Book Synopsis Ambush Marketing & the Mega-Event Monopoly by : Andre M.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |